Our lovely story!
It all started with a great idea!
The story of Chouette began several years ago when Cindy was a dedicated aunt to her 2-and-a-half-year-old niece. Amidst games, discoveries, and laughter, she was fascinated by Maëlys's ability to learn naturally while having fun. Without needing toys or books, as she experienced it with her pajamas!
How can a child retain so much just by playing?
This question then inspired a somewhat crazy idea: what if clothes could also become learning tools?
And a great meeting ensued...
When Cindy shared this vision with Maë during a school project, the magic immediately began. Ideas multiplied, sketches came to life, thoughts flowed, and a small seed began to sprout.
From a small seed, the idea blossomed into a real project!
Over time, the two friends advance in their careers, but Chouette always remains in their hearts. The desire to see this idea evolve into a concrete project still drives them!
And guess what? In early 2026, Chouette truly became a brand of educational and fun children's ready-to-wear! This realization became possible thanks in part to you. During our crowdfunding campaign in March 2026 to help us finance the first production, you turned out in force!
Cindy, aunt to four little ones
"After many wonderful years in the luxury industry, a little voice inside me whispered that I should pursue my dreams. That dream is Chouette.
This project has been with me for several years, and 2025 marked a real turning point. It took a lot of courage for me to leave my comfort zone and embark on this entrepreneurial adventure, but today I am very happy to be able to bring this idea, which is so close to my heart, to life."
Maë, aunt to a 3-year-old little girl
"I've always dreamed of working in fashion while maintaining a strong connection to the world of children.
With Chouette, these two worlds finally meet.
I imagined every detail of this universe with great passion and enthusiasm. I hope you enjoy it as much as I enjoyed creating it, and I am very happy to finally be able to share it with you."
Today, Chouette is taking its first steps with its educational kits.
Tomorrow, our educational clothing will complement this adventure with the same ambition: to allow children to learn while having fun and create even more moments of sharing between children and adults.
Thank you for being part of this wonderful adventure ❤️
Cindy & Maë
